The International WELL Building Institute

Role

Senior Graphic Designer, with guidance of creative director

Responsibilities

Social Media, Email Design, Digital Advertising, Printed Collateral, Publication, & Branding

During my 3 years at IWBI, where I rose from part-time intern to senior graphic designer, I worked with the marketing and creative team to produce original designs across mediums to strengthen brand awareness, increase reach, and improve product sales.

I independently led all digital marketing including social media, email, and ad campaigns (resulting in a doubling of IWBI’s social following). As well as worked in collaboration with and under the guidance of the creative director and head of design on projects spanning from event & conference design (from marketing to signage) to multi-media campaigns. I also took a leadership role within the team to establish processes and streamline work.

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Rachel Yaffe

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