I had the privilege of connecting with Rachel through the Academy of Breath’s Meditation & Breath Work Teacher Training in 2020 where we immediately hit it off! Soon after, Rachel asked me to rebrand her mindset coaching business identity and website.

Despite growing up in the New Jersey, Rachel was a California girl at heart and wanted her branding to reflect the ethereal vibe of the west coast. Rachel’s vision was to share the unique mindset, meditation, and holistic health teachings she had learned through her journey with a rare form of cancer. She wanted her brand to reflect the values of minimalism, peace, love, and light that her journey had brought into her life.