As a part of my work for the International WELL Building Institute, I led the annual Earth Day Campaign from ideation to execution. The campaign focused on brand awareness and promoting the WELL AP credential.

I wanted the campaign to have a young almost playful feel and embrace varying aspects of nature while remaining grounded in the IWBI branding. This led to 6 custom illustrations primarily translated into social media and email work with potential to expand into print advertising and promotional products.