My work with SeeMe— a passion project founded by Scott Simon, author of Scare Your Soul, and inspired by Humans of New York aimed to connect people through the stories of seemingly small acts of courage during the COVID-19 pandemic— went far beyond graphic design.

My work doubled as a freelance design job and my undergraduate marketing capstone project. In addition to creating the visual branding, I worked with Scott to clarify the brand voice, identity, and market positioning. Final deliverables included an extensive market analysis, logo, visual brand, brand messaging, and brand book.