A faux rendition of the 2017 Annual Report for the outdoors brand— REI, designed to favorably deliver pertinent information about the company’s goals, values, past year’s events, and future plans to investors, employees, and customers.

REI is extremely passionate about the outdoors and environmental sustainability. Therefore I chose to display the brand values through the use of an earth tone color palate, 100% recycled paper, and outdoor/adventure imagery while not sacrificing communication. I utilized infographics and highly legible typefaces to promote information delivery and retention.